NIKE press release
1) I think it was smart of NIKE to go towards being environmentally friendly since it is becoming popular for companies to have at least some sort of eco-friendly product. The way the press release talked about their new impact was smart; using numbers and materials makes it seem more real than just telling the reader you're reusing.
2) The press release also did a good job of advertising by talking about two popular sports, football and basketball, and all of the new equipment this line will produce for athletes.
3) The press release in general was well written. It focused on saving raw materials and repeated in numerous different ways how they will be recycling and reducing their materials. NIKE also did a good job of incorporating athletic terms like "28 soccer pitches" into their press release.
1) I think it was smart of NIKE to go towards being environmentally friendly since it is becoming popular for companies to have at least some sort of eco-friendly product. The way the press release talked about their new impact was smart; using numbers and materials makes it seem more real than just telling the reader you're reusing.
2) The press release also did a good job of advertising by talking about two popular sports, football and basketball, and all of the new equipment this line will produce for athletes.
3) The press release in general was well written. It focused on saving raw materials and repeated in numerous different ways how they will be recycling and reducing their materials. NIKE also did a good job of incorporating athletic terms like "28 soccer pitches" into their press release.
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